Text Analytics

Yet to discover blind spots hidden in text comments?

Analyze text and sentiment data insights to identify patterns, clusters, and root causes of customer behaviors.

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Text Analysis to Transform Your Business.

Large-scale and unstructured text data flows to companies through emails, social media platforms, surveys, feedback, etc. Using the right mix of text analytics consisting of text mining, text extraction, social media monitoring and semantic analysis helps businesses to listen to the hidden voice of customers.

With text analytics, you turn the volumes of text data that keep flowing into your business into business intelligence. Hitech designs your text analytics solutions only after determining the actual insights you are looking for. We gather, collate, structure, and analyze text data with meaningful text analytics service to deeply know your target audience, their sentiments, and their voice before you act.

We transform your business by using text data for consumer research, social media monitoring, social listening, sentiment analysis, employee reactions, and understanding the voice of your customer. We keep our focus on scalability, consistency and real-time analysis. We identify textual patterns, keywords and hidden meanings from heaps of unstructured data.

Applying natural language processing & machine learning, our data specialists perform sentiment analysis and semantic analytics to identify customer pain points, improve CX and decision-making.

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How We Work on Text Analytics.

We do aspect-based sentiment analysis and emotion detection, predictive topic modelling with LDA, named entity recognition (NER) using Markov models with NLP & use TF-IDF so text vectorization for ML can be smooth and keyword extraction or information retrieval automated.

We set up custom automated pipelines for use of techniques based on content, user or context. We use machine learning and NLP to ensure accurate text classification, named entity identification, speech tagging, syntactic parsing, detection of patterns and outliers and summarization.

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Service Benefits.

Unlock valuable insights from text data, improving customer sentiment analysis and enhancing market understanding.

Better Product Development

Detect trends in customer feedback on product performance, to build better designs.

Optimize Marketing Campaigns

Track customer needs & competition data to strategize effective marketing campaigns.

Improve Customer Service

Insights on sentiments enhance engagement and improve services for long-term growth.

Relevant & Timely Research

Quick scan text content to extract & summarize relevant information fast research & discovery.

Insight Corner.

Discover our Insights Corner, where you’ll find a curated collection of blogs, case studies, and expert insights designed to inspire innovation, enhance productivity, and guide you toward success in your projects.

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